EVENTS
‘Step Out With Riesing & Co.’ Summer Sampling Campaign
Wines of Germany is carrying out its biggest ever consumer sampling campaign at a series of summer shows and concerts across the UK. We will sample and sell a range of wines at the following events, where we estimate that we will reach over 125,000 ABC1 wine-drinkers:
11 July Jools Holland, Arley Hall (Cheshire)
11 July Party on the Lawn, Tonbridge Castle (Kent)
12 July The Levellers & Seth Lakeman, Arley Hall (Cheshire)
12 July Summer Nights, Tonbridge Castle (Kent)
13 July Ronnie Scott’s Swing on the Lawn, Tonbridge Castle (Kent)
19 July Jools Holland, Killerton House (Devon)
15 Aug The Feeling, Clumber Park (Nottingham)
16 Aug Queen Symphonic Spectacular, Clumber Park (Nottingham)
21-24 Aug Southport Flower Show, Southport (Merseyside)
22 Aug The Levellers & Seth Lakeman, Arundel Castle (Sussex)
23 Aug Queen Symphonic Spectacular, Arundel Castle (Sussex)
24 Aug An Evening with Lesley Garrett, Arundel Castle (Sussex)
At each of these events, attendees will have the opportunity to sample or buy a bottle of one of the following six delicious German wines:
2007 Dr L Riesling- Sainsburys, E.H Booths, Oddbins, Adnams, Tesco & selected independent wine stores nationwide, rrp £6.99 – £7.99
2007 Blue Nun Dornfelder Merlot- Morrisons, rrp £4.99
2007 Palatium Pinot Blanc- Tesco, rrp £5.99
2007 Devil’s Rock Riesling- Somerfield, Co-op, rrp £4.79
2005 Lingenfelder Bird Label Riesling- Oddbins, rrp £6.49
2007 Kendermanns Pinot Grigio- Nisa, Sainsbury, Tesco, Tesco Calais, Tesco.com, Rhythm & Booze, rrp £5.99
Join WInes of Germany at one of the many outdoor events this summer
Wines of Germany are promoting our involvement in these concerts in regional newspapers with ticket giveaways and competitions, and also plan to get media coverage with a photo-led press release after the first events have taken place.
Please contact Natalie Potts on 020 7759 7438 or at natalie.potts@phippspr.co.uk if you have any queries.
All-Party Parliamentary Wine & Spirit Group
Wines of Germany hosted a German wine evening in association with the Wine & Spirit Trade Association for the All-Party Parliamentary Wine & Spirit group at the Houses of Parliament on 10 June 2008. Dr. Eckhard Lübkemeier, a. i. Chargé d’Affaires at the Embassy introduced the event with Geoffrey Clifton Brown MP, Co-Chair of the group and Steffen Schindler of the Deutsches Weininstitut.
Winemakers Gerhard Grans from Grans Fassian, Nik Weis from St UrbansHof and Georg Kruger-Rumpf, who were in London for the Grosser Ring tasting the following day, were present at the event.
The 60 politicians and wine trade attendees included Andrew Bird from Marks & Spencer; James Clark from Sainsbury’s and a number of members of the parliamentary German group and rural affairs lobbies.
Feedback on the wines that were shown was extremely favourable:
2007 Palatium Pinot Blanc, ZGM, Pfalz
2007 Pinot Blanc Qualitätswein, Kruger-Rumpf, Nahe
2006 Villa Wolf Pinot Gris 2006, Dr Wolf, Pfalz
2006 Pinot Noir Classic, Nelles, Ahr
2005 Pinot Noir Grosses Gewächs, Fürst, Centgrafenberg, Franken
2007 Kendermanns Dry Riesling, Pfalz
2005 Hallgartener Schönhell Riesling Erstes Gewächs, Fürst Löwenstein, Rheingau
2005 Riesling Qualitätswein, Van Volxem, Wiltinger Braunfels, Mosel
2003 Riesling Spätlese, JJ Prüm, Graacher Himmelreich, Mosel
2007 Riesling Kabinett, St UrbansHof, Ockfener Bockstein, Mosel
1992 Riesling Auslese, Weingut Wittmann, Westhofener Morstein, Rheinhessen
For further information please contact Anna Noble on 020 7759 7414 or email: anna.noble@phippspr.co.uk
Steffen Schindler and speakers at the All Party Parliamentary Wine and Spirit Group tasting
Riesling Fellowship
Preparations for the third Wines of Germany Riesling Fellowship are now well under way and invitations are to be sent out shortly to the German Riesling producers nominated by the panel of UK wine journalists and sommeliers.
This year the fellowship will play host to Professor Schultz from leading oenological research centre Geisenheim. He will present the latest findings of his research into the effect of climate change on the Riesling grape.
Sixty key international industry figures involved with and instrumental to the UK success of the Riesling grape have been emailed a ‘save the date’ note of the event, and a number of positive replies have already been received.
Should you have any questions regarding the Fellowship please contact Alicia Mellish at Wines of Germany on 020 7759 7405 or by email at: alicia.mellish@phippspr.co.uk.
RETAIL PROMOTIONS
Wines of Germany has set up promotions with Tesco and Waitrose for this summer:
Tesco
In-store sampling, Saturday 9 August
WSET-educated staff will sample four German wines (£4.49+) across 50 of Tesco’s largest stores, reaching an estimated 25,000 shoppers at the point of sale.
The following wines will be included:
• Palatium Pinot Blanc, Pfalz
• Kendermanns Pinot Grigio, Pfalz
• Leitz Riesling Kabinett, Rüdesheimer Burgweg, Rheingau
• Grans Fassian Riesling Spätlese, Trittenheimer, Mosel
Clubcard offer on German wine, August 2008
Coupon issued to reward and convert 50,000 consumers who have either bought German wine and/or German wine and New World Riesling on previous occasions offering 250 extra Clubcard points when they buy any 75cl bottle of German wine priced £4 or more.
Tesco Wine Club Fairs, Manchester and London, September 2008
Wines of Germany will be hosting a table presenting six wines from the German range to around 3000 of Tesco’s highest spending and most involved customers. There will also be the opportunity for German winemakers to host German workshop tastings.
Waitrose
Six week promotion in Canary Wharf flagship store, June-July 08
All German range will be displayed in chilled gondola end fridge display. Regular in-store tastings will be hosted by wine knowledgeable staff. German wines will be served by the glass in the wine bar with recommended food matches.
German wine evening, Canary Wharf atrium, September 2008
We will host a German wine evening for 150 paying attendees. Winemakers will have the opportunity to present their wines and we plan to serve different foods matched to German wines.
Shelf barkers
We will support four shelf barkers highlighting German wines with press quotes throughout 2008
Should you require further information, please call Anna Noble at Wines of Germany on 020 7759 7414, or email: anna.noble@phippspr.co.uk
ON-TRADE UPDATE
Sommelier Breakfast Tasting - London
The second Wines of Germany Sommelier Breakfast took place in the ‘Wine Cellar’ of Le Pont de la Tour on Tuesday 20 May 2008 and achieved a fantastic turnout of 13 London based sommeliers. A total of six wines were tasted from varying German wine producing regions and of different styles, including a Pinot Noir from the Ahr:
• 2006 Spätburgunder (Pinot Noir) QbA Dry, Meyer-Näkel, Ahr
• 2006 Wachenheimer Riesling trocken, Bürklin-Wolf, Pfalz
• 2006 Westhofener Kirchspiel Riesling Grosses Gewächs trocken, Keller, Rheinhessen
• 2005 Oberhauser Leistenberg Riesling Kabinett, Dönnhoff, Nahe
• 2003 Rausch Riesling Spätlese, Zilliken, Mosel
• 2004 Rudesheimer Kirchenpfad Auslese, Josef Leitz, Rheingau
In order to ensure the tasting was relevant for the sommeliers, the wines selected were all readily available from on-trade suppliers serving the greater London area including The WineBarn, Tanners, Justerini & Brooks, Berry Bros & Rudd, and The Wine Keller. Thank you to all those on-trade suppliers who generously donated samples for the tasting.
In addition to the sommeliers, which included representatives from Maze, Petrus, Galvin at Windows and Bentley’s Oyster Bar and Grill, Carola Keller from the Deutsche Weininstitut attended. Eva Fricke, cellar master at Weingut Leitz was on hand to introduce her wine, as was Juergen Keller from the Wine Keller and Francois Mathis from Justerini & Brooks.
Following the tasting, a fantastic breakfast was laid on by Walter Speller of Le Pont de la Tour and then the majority of attendees were ferried over to LIWF by taxi for the 2008 fair.
Wines of Germany will be running additional tastings throughout the remainder of 2008 and further details of these will be announced shortly.
Should you wish to find out more about the sommelier breakfast or any of the Wines of Germany ‘Sommelier Club’ activities please contact Alicia Mellish on 020 7759 7405 or by email: alicia.mellish@phippspr.co.uk.
Attendees at the sommelier breakfast held in London in May
Sixty Second Sommelier Update
The first of ‘Sixty Second Sommelier Update’ newsletters was sent out at the beginning of June. The newsletter, which was distributed by email to over 500 sommelier contacts across the country, highlighted Wines of Germany’s activities in the on-trade including breakfast tastings, trips to Germany and the opportunity to be profiled on our website. Sommeliers will continue to receive updates relating to the on-trade activity on a bi-monthly basis and it is hoped this will generate increased interest in and awareness of German wine and increase attendance at on-trade events organised by Wines of Germany.
In addition to the sommelier newsletter, consumers who have registered through the website, www.winesofgermany.co.uk, also received the first in a series of bi-monthly newsletters detailing consumer sampling events and highlighting what’s new on the website.
For more information on these newsletters, please contact Alicia Mellish at Wines of Germany on 020 7759 7405 or by email: alicia.mellish@phippspr.co.uk.
Sommelier Trip
A group of London-based sommeliers will visit the Pfalz, Rheingau and Mosel regions from August 17-21. Visiting Weingut Leitz, Weingut Molitor and Weingut Dr. Loosen, among others, it promises to be an informative and educational trip for the sommeliers, who come from top venues, such as Maze, Petrus, Hakkasan and Galvin at Windows.
TRADE EVENTS:
Should you have any trade events scheduled, please do not hesitate to contact Wines of Germany so that these may be posted on the website in the trade section. Click here to view the trade events page: www.winesofgermany.co.uk/trade_events_tastings.php.
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