“German wines... made from that most stellar white grape varieties, Riesling, ... can be the perfect accompaniment to a wide range of foods.”
Katherine Donnelly, The Irish Independent, 17 May 2008
“Elegant and delicately fruity German wines ... possess beneficial qualities such as naturally lower alcohol.”
Ned Halley, Western Daily Press, 24 May 2008
“There are German wines for every taste and occasion but nothing is more pleasurable than a glass of lightly chilled, refreshingly fruity Mosel on a warm, heady, summer day.”
Rosie Bainbridge, Derbyshire Life & Countryside, June 2008
“One of the German wine industry’s greatest assets is it’s amazing history. Be amazed by the 200-year-old bottles sleeping in the vast candlelit cellars.”
Max Allen, Olive Magazine, June 2008
“Long live German Riesling... Riesling is the most eloquently expressive grape in the world. I simply cannot imagine another combination of country and grape varietal that could have yielded such an extraordinary array of different sensations.”
Jancis Robinson, Financial Times, 21 June 2008
MEDIA RELATIONS
CONSUMER PRESS DROPS
Themed Press Drops
As reported in the last Importers Update, the second of the themed press drops, entitled “Drink Alfresco, think German” was launched in mid June, targeting both national and regional wine writers. Sent out in late June to coincide with the warm weather and long summer nights, the press drop highlights German wines as an ideal choice for alfresco summer drinking, with the lower alcohol level of many German wines offering a refreshing treat on a hot summer’s day. Wines included in this press drop were the 2007 Dr Loosen Ürziger Würzgarten Riesling Kabinett, 2007 Palatium Pinot Blanc, 2006 Schloss Johannisberg Rotlack Riesling Kabinett, 2007 Reischsrat von Buhl Riesling trocken, 2007 Black Tower Rosé.
Journalists that received the samples included:
Suzy Atkins – Delicious Magazine, Which? Magazine
Sarah Jane Evans – BBC Good Food, Olive Magazine
Tim Atkin – The Observer
Victoria Moore – The Guardian
Jamie Goode – The Express
Joanna Simon – The Sunday Times (Style Magazine)
Heather Dougherty – Surrey Advertiser Series
Christine Austin – Yorkshire Post
Mark Burrows – Urban Life
Robin Fitzgerald – Hunts Post
Neil Courtier – Anglia Newspapers
Peter Richardson – Lancashire Evening Post
Amelia Pinsent – Country Life
Dave Mynard – Saturday Kitchen
There will be two further press drops during the second half of the year - the third press drop will commence in early autumn and the final press drop of the year will take place in November, focusing on reds for Christmas. The wines included will illustrate the diversity of German wines available in the UK.
Should you wish to be involved in any of the Wines of Germany press drops or would like further information, please contact Lucy Richardson on 020 7759 7406 or by email: lucy.richardson@phippspr.co.uk.
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